The gluten-free industry is a force to be reckoned with, and a trend worth following.
What originated as a product category designed to meet the needs of those with celiac disease and gluten sensitivity, has now become a behemoth $10.5 billion industry. Experiencing nearly 50 percent growth from 2011 – 2013, everything from gluten-free flours and crackers to protein bars and frozen meals are getting more and more shelf space each year, as consumer demand increases. In fact, from 2012 to 2013 a whopping 1, 500 new gluten-free products hit the market.
The graphic highlights some interesting consumer trend data as well. For example, 56 percent of consumers prefer to buy gluten-free foods at natural food stores, and almost a third choose to eat gluten-free to help with weight-loss, it notes. Additionally, more than 1 in 10 consumers reported that a gluten-free purchasing app would help impact their purchases (Technologists, let your gluten-free app wheels start spinning). Check out all of the facts and figures of the gluten-free empire below.