Does your food allergy run your life. Are you worn down by trying to make sense of labels, intricate meal planning and never-ending supermarket trips? You are not alone. Food allergies affect 15 million Americans, account for roughly 2 children (under the age of 18) in every classroom and cause 200,00 emergency room visits each year. And rates are rapidly increasing–the CDC reports an 18 percent increase in food allergy sufferers between 1997 and 2007.
But now, in addition to scouring labels in-store, allergy sufferers and their families are turning to technology to simplify shopping, meal planning and label navigation. Lab42′s new infographic illustrates the tremendous opportunity for food manufacturers and retail stores to leverage online offerings and tech-enabled solutions to bridge the information gap and increase their reach to the growing demographic of food allergy sufferers.
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