In Caffeine We Trust, by Column Five Media, was created “to allow people to share our love for two important staples: caffeine consumption and data visualization,” says Column Five’s website. The poster helps individuals track everything from the time of day they drink coffee to the results of their caffeine use. After compiling the data on one’s personal consumption, coffee is “painted” onto the poster to complete the visualization.
The poster is available for $29.95 with free shipping, and was developed as a promotional tool for the company to show off its graphic talents. It was also a way to raise revenue for the young company. “It is a great idea for startups to use their specialty and expertise to create something tangible and personal that consumers can interact with,” says Kelsey Cox, Content Strategy Manager for Column Five.